UI/UX & Product Design
End-to-end flows, high-fidelity prototypes, developer hand-off for enterprise and consumer products.
UI/UX & AI Product Designer turning messy, data-heavy workflows into role-based, accessible interfaces — from enterprise portals and BI dashboards to GenAI chat products. Backed by a decade of branding, motion and video craft.
UI/UX Designer with 6+ years of professional experience designing enterprise web applications, BI dashboards and AI-powered conversational products — built on a strong foundation in branding, graphic design and motion. I take ideas from research and wireframes through high-fidelity prototypes to developer hand-off, and I ship interfaces that are role-based, accessible (ADA / WCAG) and unmistakably themselves.
“Simplifying complex products into experiences people enjoy using.”
— Personal mantra
Ten disciplines. Zero fluff. Every one shipped for a real client, product or campaign — watch the deck cycle or steer it yourself.
End-to-end flows, high-fidelity prototypes, developer hand-off for enterprise and consumer products.
A design stack that spans pixels, motion, data and code — whatever the product needs.
Ten shipped builds across enterprise SaaS, GenAI, healthcare, consumer, social and motion — anonymised by NDA.
Chat-first interface for natural-language data queries with query history, follow-up suggestions, citations and interactive visualisations.
Guided GenAI assistant for policy retrieval, document previews and cited answers — designed for a heavily regulated industry.
Conversational ordering flow with menu recommendations, upsell suggestions and role-based staff and diner views.
End-to-end flows and ADA-compliant, role-based layouts for a complex technical platform delivered on an Angular / API stack.
KPI, sales, production and financial dashboards in Power BI and MicroStrategy across web, tablet and mobile — plus motion-enhanced custom visualisations published on the Microsoft AppSource marketplace.
Positioning, naming direction, logo systems, typography, colour and campaign frameworks — end-to-end brand identities built to scale across product, print and motion.
App UI/UX, ad films, signage, ambulance graphics and full launch collateral for 8 branch inaugurations across two cities.
Logo, packaging, TV commercials, product demos and social promos for a US consumer electronics brand — end-to-end launch identity.
Campaign posts, product launches, festive drops and always-on static + animated creatives shipped across Instagram, LinkedIn and X.
Product explainers, brand films, UI walkthroughs and social cutdowns — storyboard to sound design, edited in After Effects and Premiere Pro.
Agency → enterprise SaaS → GenAI, plus two years of independent client work. Pick a chapter to dig in.
Designing enterprise, analytics and AI products for global clients across risk, engineering, manufacturing, retail, consulting and hospitality.
The stuff that keeps the hand steady, the eye sharp and the ideas coming. A designer is more than their Figma tabs.
Enterprise SaaS, BI dashboards, AI chat products, branding, motion — send the brief, get honest feedback in 24 hours. Contracts, retainers or single sprints.